10 Philosophies of the Business of Air Transport: For Airline Industry Professionals

Have you come across someone who misunderstands what an airline is?Or believes a bottle of Dom Pérignon defines the quality at an airline?Or believes that an air service on any market will find demand?Or that the volume of passengers or cargo is demand?Or that air fares are set by the airline?Or wants to start an airline?If you’re looking for entertainment, this book is not for you. Go on, put this back on the shelf.But if you want to get to the fundamentals of the airline business, then read on.The author is an airline industry professional who interacts and works with a variety of airline promoters, leaders and senior management, and studies the airline industry day-in and day-out. What is shared in this book is based on the author’s learnings from the involvement, interaction, observation and study along his 15-year philosophical journey in the industry.Drilling to the basics, the author aims to bring to attention fundamental concepts in an industry known for its wafer-thin margins and frequent bankruptcies.For us airline professionals and for the collective benefit of the industry. Read more